Our Story

The Paleta Cart,Reimagined

The Paleta carts of the past are pretty much gone from the street corners. So are their popsicles loaded with high fructose and questionable ingredients. In their place, Pop Factory is dedicated to bringing you paleta-style pops in all-new, all-natural, delicious frozen goodness.

Brand Story


Artisanal popsicles are THE “in” thing right now. And The Pop Factory has been here since the beginning. Starting in 2013 under the name MaxFrut, we were the first to bring fresh, 100% all- natural fruit bars to Texas. Our delicious Pop Factory frozen fruit bars are made with 100% all-natural ingredients (whole fruit), packed with vitamins and fiber, and contain no artificial flavors, colors or sweeteners.

The Paleta

Born Out Of Tradition

These frozen treats were born out of tradition and culture, and they couldn’t be fresher. We took the Mexican-style paletas naturales or natural frozen fruit bars of our childhood and expanded our menu with creative and fun flavors. Our fruit bars are made fresh daily in our pop factory, so every popsicle tastes like it just fell off the frozen fruit goodness tree.

More to come

26 Flavors

With 26 flavors (and more on the way) Pop Factory frozen fruit popsicles are perfect for any occasion. Whether you’re ending a date night with refreshing sweetness, or looking for a perfect afternoon treat for the kids, Pop Factory has a treat for you. The fresh and clean tastes of our Mexican-style paletas naturales – our natural frozen fruit bars – in 26 unique and refreshing flavors (and almost unlimited creative combinations) make every location fun and welcoming. We believe in family values and traditions, so bring your friends and family and create new traditions with us!

View all 26 Flavors

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